I produced this video ad as the centerpiece of an email campaign, with a goal of inviting Wealth CPA’s clients to register for the Market Informant webinar.
Market Informant is an annual webinar/Q&A I re-branded during my time at Wealth CPAs.
It’s designed to provide relevant economic insights to Wealth CPAs’ clients, and answer provide professional solutions to their specific questions.
Goals:
Re-brand an eye-catching, engaging identity for the webinar and promotional content
Deliver a concise, clear, and comforting message in the webinar
Increase attendance by at least 33% year-over-year
My Role:
Oversaw this project from start to finish. This included everything from determining the target market, to designing landing pages, to writing copy for blast emails
Wrote, recorded voiceovers, and edited promotional videos
Managed a social media campaign and A/B tested video content
Results:
We ultimately saw a large increase in our webinar registrations and attendees! Yearly, it remains increasingly popular for market-curious/questioning clients, as it helps them feel more comfortable with their investment portfolios.